Introducing Search engine optimization Ranking Factors – What will make me top? Or more precisely “Exactly what are the factors that determine my position within the natural listings for a specific key phrase and what is their relative importance?” Wow! Those are the questions that everyone involved in Search engine optimization, from clients to agencies, wants and needs to know. So let’s work through some answers.
Unfortunately, the number of people who can definitively answer these questions by concisely explaining the hundreds of factors, and the way they work with the other person, is strictly limited to the engineers who work for search engines like google.
However, through combining the knowledge of the authors, the review team and disclosure from search engines like google and expert commentators, we have now compiled an extensive list of the most important factors which determine position inside the listings.
What determines ranking position within the natural listings?
The positioning or ranking in the natural listings for the key phrase is influenced by a search engine’s ranking algorithm.
For your search query put into the search engine, the algorithm uses rules or heuristics to distinguish by far the most relevant pages, based on the page’s text content and its context (which can be indicated by links off their pages and sites).
Each search engine includes a different set of algorithms created by engineers who attempt to make the best relevance because of its users.
However, the ranking of natural listings has evolved as being a science in the last 10 years, according to an even longer history of document indexing and retrieval history. As with every sciences, you will find fundamental principles which apply. To deliver relevance search engine listings have a tendency to use common online search engine ranking factors.
Enough with the science: get using the ranking factors…
We shall quickly enough. But before we all do here’s a word towards the wise: understanding some of the most common ranking factors is straightforward. Keyword: ‘straightforward’.
In the last few years many bedroom cowboys and unethical agencies have raked in fees by pretending that SEO is all about wearing a black hat, doing the search voodoo, etc. There is however no requirement for any smoke or mirrors. Should your agency refuses to show its methods to afterwards you our advice would be to move on. Immediately!
Inspite of the mystique perpetuated about SEO it really isn’t terribly hard to grasp the concepts. The difficulty lies in managing keywords and optimization on the long term. Not in comprehending the ranking factors.
Who within my organization must know concerning this stuff?
It is essential for your technology team / agencies to know these ranking factors. It is additionally imperative that all content owners / authors / stakeholders know the way high quality content can improve search rankings. Authors need to know which key phrases to use, or you won’t use a joined up strategy.
Applying simple ‘house style’ rules can help generate visits from qualified visitors. In fact let’s coin a phrase: ‘house strategy’. You have to establish a ‘house strategy guide’ to your authors and editors.
Therefore I can ditch my SEO agency, right?
It depends, is definitely the honest answer. You might be able to, however it is much more likely that this guide will inform your quest strategy, with you making the calls. But you will still need somebody to handle it (either in-house or outsourced). Ultimately this informative guide to browse marketing is approximately increasing ROI and maximising rankings, not about saving costs.
There remains a great requirement for solid, ethical SEO agencies. Management and optimization is surely an ongoing task. The bigger your company / market / website, the larger that task will probably be. High volume search-terms and intense competition means that applying specific optimization techniques is required to rank well. Ethical SEO agencies can help you with this.
The holy grail of SEO would be to acquire a high, stable and long-term presence at the top from the SERPs for phrases which may have both high volume and which convert well.
Agencies can also help by putting the brakes by yourself enthusiasm, as over-optimization is a leading reason for online search engine penalties. Equally, after reading the following information, you must be able to see whether your overall agency is finished-egging the SEO cake, or feeding you unsound advice.
Keep in mind that search engines like google also use ranking penalties for websites / pages. They employ filters inside their algorithms that penalize websites for search engine spamming (such as over-optimization of the hbfphu or non-natural links from other sites ).
Now for that six key ranking factors…
1. Planning and strategy including setting performance targets.
2. Index inclusion and coverage.
3. On-page optimization.
4. Link-building (external and internal).
5. SEO process.
6. Conversion efficiency.
Of those six areas, those at the heart of internet search engine ranking are success factors 2, 3 and 4. Why? Well, should your pages usually are not included in the index then you definitely cannot be prepared to gain any online search engine referrals. Once included, effects are dependent on the mixture of on-page optimization and link-building.
When we speak about link-building we’re mainly considering alternative party links, but an excellent internal linking structure should be adopted inside your own website/s. You can find proven benefits.
The numerous factors utilized by search engines like google to find out relevance can be simplified into the two most important factors which are essential for good ranking positions.