Many individuals who have websites are not totally up to date with what is considered to be online search engine spamming. Having worked on search engine optimisation for a couple of clients, We have come across websites which are using spam techniques to help elevate search engine ranking positions. When I confronted clients about this, they honestly did not know they were using a form of spam nor did they realise the effects if detected by the major search engines.
So what is internet search engine spamming? An easy definition could be; deliberately designing website pages offering poor and irrelevant content, and are used to trick search engine listings into ranking the content highly for inappropriate search results. People have a tendency to use spam as a method of attracting as much website visitors to their website. When caught by search engines like google, this will result in a major setback to business. Websites will likely be blacklisted from search engines like google and chances are they will likely not appear in the index for a very long time.
Uncertain if you are spamming? Here are some common kinds of spam techniques that you should avoid. Doorway Pages – Optimising a single webpage to perform exceptionally well searching engine ranks for a team of keyword phrases (keyword stuffing on the webpage). When a user clicks on the link, they will be automatically redirected to a completely different website.
Invisible Text – Using text that is certainly not visible to the human eye (having the same colour text as the background colour). The invisible text will usually contain a large number of keywords (keyword stuffing). Link Farms – Joining community websites which provide large volumes of irrelevant links to your web page.
Along with other kinds of spam, these techniques should be avoided at all costs. Should you be uncertain whether your site uses some form of spam, then it will be advisable to contact a search engine optimisation specialist before it could result in your site being blacklisted.
Past clients who had been using some type of spam and were unaware of it, had taken a big loss by getting their website blacklisted in some search engines. The road to recovery can take very long which is one that no sgvprq want to follow. Be mindful!
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